Personal branding has become a vital part of online presence. People are crafting their online identities, whether it is for business or as a part of their free time activity. Many people became very successful by running businesses in Web2, using social media platforms or creating their very own little 2D worlds on their webpages.
In Web3, online audiences will be gaining additional tools to build personal brands to show off the talent, uniqueness and skills in a new, more effective way.
How Does Personal Branding Differ in Web3
Personal Branding is a set of techniques and practices that maximize the outcome from displaying oneself to others — whether online or offline. Oftentimes it is tied to establishing thought leadership, which is shown to be one of the most effective marketing strategies available.
In Web3 space, personal branding gets much more ‘vivid’. In a 3D Internet, things gain a spatial form, becoming immersive and more personal. This is relevant and possible for both groups — those who already have an established online brand in Web2 and those who don’t. Whether you are web-savvy with an already established brand or a newcomer, in Web3 there is (literally) space for everybody.
Formulating your Unique Selling Proposition (USP) is narrowing your brand to a niche and giving your business a concrete form. Building a reputation in Web3 is all about building an identity that is precise and tangible, since it’s positioned in a 3D web.
The Benefits of Building a Brand in Web3
So what aspects does this additional third dimension bring to the users and what tools will they be gaining?
Spatialization — Design and personalize your brand in three dimensions, instead of two. Your flat profile picture avatar from your social media will become a 3D digital form, whether a person or other entity.
Immersion — The experience of your product, art or service becomes immersive and charged with contact, and that is because of the 3D interface that offers much more than just viewing and reading something on the screen.
Interactiveness — Building on the previous point, the interactiveness increases rapidly due to advanced engagement tools. That means more interaction with the products, for example if you have an online store, instead of a database with pictures, you can interact with the product in 3D — you can view it, turn it, touch it.
Collaborative network — One could ask, well, isn’t the entire web a collaborative network? Yes, it is, but the amount of collaborative tools differ in regard to what generation of web we are talking about. Web3 is not just about collaboration in terms of exchange of information, it is about creating together — co-creation. That means exchange within a community.
More personalization and identity — Besides the products and services becoming 3D, it is, of course, the user that becomes a stylized 3D avatar. That brings much more space for self-expression and personalization of your character, which inevitably leads to embodying more personality.
YOU Are the Brand in Web3
Let’s be straight — building a brand online is not easy. In Web2, it is difficult to work with the algorithms or compete against companies with huge marketing budgets. In Web2, the companies that own the platforms also own user or creator content, which is reflected in an uneven and unfair division of the earnings between platforms and creators.
And even though Web2 was a major step forward from the early Web1, it created users that were dependent on the platforms. In Web3, the user becomes the brand, where they have the power to extract value for the content they provide. They have more control over their data, their creative content and their personal identity. It is empowering the creator and fosters symbiotic collaborative networks, not exploitative structures.
Collaborative Networks in Web3 — Where Interoperability Is a Must
The term ‘interoperability’ is being thrown left and right in regard to virtual spaces. Usually it is used in the context of transferring digital goods from one virtual space to another. That is true, but interoperability first and foremost refers to a system compatibility on a functional level, so the systems can inter-operate. It is not only tied to transfer of NFTs, it is to establish all functional bridges between platforms and therefore a way of data transfer.
At OWNverse, we are building a deep-set technical core to enable a seamless transfer of data of entirely built Web2 platforms so they can safely inhabit the 3D virtual space. On a user level, this creates a symbiotic and mutually beneficial collaborative relationship with popular platforms in multiple categories:
E-commerce platforms (Spotify)
Presentation tools (Canva, Google Slides)
Design and art portfolios (Artstation, Pinterest, Behance)
Web-based 3D content tools (SketchFab, Vectary, Spline)
Social media platforms (YouTube, Twitter, TikTok, Instagram)
Most people are already familiar with these, whether they use them or not. In 3D virtual space, their functionalities are elevated from two-dimensional webpages to Web3 spaces.
—
Ownership of OWN creations, collaborative sharing and personalized 3D identities is what marks Web3. To start building your personal brand in Web3, check out the OWNverse WORLD to learn about new ways and tools for virtual space creation, where we kept in mind all of the above. Such a tool kit is slowly becoming a necessity, that’s why our team works hard to build the best infrastructure to build the future Web.
